Contact Us 1.844.787.2469

FREE SHIPPING ON ORDERS OVER $75

1.844.787.2469

 
Strainz Logo

Privateer Holdings Investments In Cannabis Industry : Leafly, Tilray, Marley Naturals

Privateer Holdings Helps Cannabis Industry Rapidly Transform from Taboo to Transparent

It’s high time the cannabis industry got some serious attention from investors. So it’s a good thing that Privateer Holdings, a company focusing on producing, distributing, and educating consumers about legal cannabis, recently closed on a $75 million round of funding it will use to create new brands of cannabis products.

Privateer Holdings was designed to create, incubate, and to acquire companies in the cannabis industry.  Privateer Holdings portfolio of disclosed investments so far includes:

  • Leafly – Online cannabis information community, with more than five million visitors per month and the world’s largest database of user-generated reviews of cannabis strains, products and dispensaries.
  • Tilray – Grows, processes, packages and ships medical cannabis to thousands of Canadian patients from its state-of-the-art, $25 million, federally licensed research and production facility in British Columbia, Canada.
  • Marley Natural – A premium cannabis lifestyle brand deeply rooted in the life and legacy of Bob Marley, which plans to begin offering cannabis strains, cannabis- and hemp-infused topical products, and accessories in North America later this year.

That’s just the start, though. Privateer has big plans to expand and add new brands as time goes on. And it hopes that the brands it creates and incubates will not only appeal to customers, but will also help legitimize the cannabis industry.

TechCrunch spoke with Privateer CEO and co-founder Brendan Kennedy, who said, “We’re in this really interesting stage at the end of prohibition.  Our focus is on creating brands that fuel change, that change perceptions of the product and user — brands that inspire trust, and brands that create legitimacy.”

Kennedy launched Seattle-based investment firm Privateer Holdings five years ago as a way to back marijuana-related startups. The organization has come a long way since 2010, most recently raising a $75 million Series B round that will help grow the firm’s portfolio further.

“Ultimately, we see the recreational product being somewhat close to a commodity,” Kennedy said. “So, we’ll certainly have different levels: Mass consumption brands, premier brands, connoisseur brands. It will probably be closest to something like micro-brewing, or the wine industry in California.”

With this in mind, Kennedy and his partners decided to build a portfolio of products users could identify with and grow an affinity toward.  This makes Privateer very similar to McDonald’s, Coca-Cola, Apple, or any of the other massive consumer-facing brands, but quite different in that they are building brands around a market that, depending on where you live, is not totally legal today.  Kennedy sees that tide rapidly turning.

“This is the next logical step in the transformation of this industry, as it changes from a market that operates in the shadows to a fully transparent market that’s out in the open,” Kennedy said.

A lot of progress has happened in the five years since Privateer was founded. As Kennedy notes, in 2010 medical cannabis was legal in just 15 states, and only about 29 percent of the U.S. population lived in areas. But now medical cannabis is legal in 23 states plus Washington, D.C., and fully legal in another four states. Today more than 72 percent of the population lives in areas where some form of marijuana is legal.

The broader availability of legal marijuana today means not just a bigger market opportunity, but also the chance to be a front-runner in standardizing how people buy — and really, how they think about — marijuana, whether it’s for medical or recreational use.

“Our thesis was that this will be a mainstream consumer product used by mainstream Americans, and they will be looking for mainstream professional brands that don’t insult or offend them,” Kennedy said.

Strainz Newz

Learn and read more about anything from what is going on in the world of CBD, how to make tasty foods with our CBD, interesting educating abotu CBD and many other topics that we know you’ll love.

Using CBD Oil For Sleep

Using CBD Oil For Sleep

Have you thought about using cannabidiol (CBD) oil for sleep? Millions of Americans suffer from sleep deprivation. Whether it is falling asleep or being able to stay asleep through the night, the lack of quality sleep…

read more
Hemp History and Uses

Hemp History and Uses

Hemp, a member of the cannabis plant family, is a hearty, fibrous plant that serves a variety of uses. The history of hemp dates back to 8,000 BC. There is even evidence that the plant could have been one of our very first agricultural crops…

read more
FDA Reevaluating CBD Research Guidelines

FDA Reevaluating CBD Research Guidelines

The U.S. Food and Drug Administration (FDA) has been working to develop broader Cannabidiol (CBD) regulations that may eventually allow cannabis and cannabinoid products to be marketed and legally sold as dietary supplements…

read more
Strainz CBD Oil For Your Pets Health

Strainz CBD Oil For Your Pets Health

We all love our pets and care for them as our beloved family members. Strainz specialized CBD Pet Tinctures gives you a natural therapeutic option that may improve your pet’s quality of life….

read more
Strainz Expands Cannabis Operations

Strainz Expands Cannabis Operations

We are in the midst of a green rush and companies like Strainz are finding that by joining forces scaling is possible. Strainz is a leading national cannabis brand management company…

read more